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CMS· since 2021

Sanity

Sanity is my default CMS for sites where marketing teams need to move fast without a developer in the loop. I run it in production behind brands like NIO — structured content, live previews and trilingual localisation across a dozen builds.

What I build with Sanity

I design the content model first, then a Studio editors actually enjoy using — a page builder of reusable sections, not a wall of fields. Pair it with Next.js for live preview, click-to-edit visual editing and field-level localisation, and a marketing team can ship pages without touching code.

Why it wins for the client

Sanity decouples content from code, so the site stays fast and the team stays independent. Content is structured and reusable across web, app and API — no copy-paste, no rebuilds for a wording change. The handover is clean: I leave a system the in-house team can run on their own.

Where I've shipped it

NIO's regional EV platform runs on a Sanity-powered content layer alongside a custom configurator and Medusa commerce. Trivandi is a multilingual, SEO-tuned corporate site on Next.js + Sanity, and The Savvy Way shares one Sanity backend across its marketing site and mobile app. Same pattern each time: structured content, fast frontend, happy editors.

Who it's for

Startups and brands that publish often and want a CMS their own team can drive — from EV launches to corporate sites. I work with clients in Tashkent and Dubai, and remotely across the UAE and beyond.

Why I build with it

01

Your team ships pages

I give editors a page builder of reusable sections, not a wall of fields. Marketing publishes and reworks pages without waiting on engineering.

02

One backend, every channel

Structured content is reused across web, app and API. The Savvy Way runs its marketing site and mobile app off one Sanity backend, no copy-paste.

03

Fast where Google looks

Content is decoupled from code, so pages stay fast and rank. Trivandi is a multilingual, SEO-tuned corporate site on Next.js and Sanity.

Built with it

FAQ

Is Sanity good for multilingual sites?

Yes — it's one of Sanity's strengths. I use field-level localisation so each language is edited in place with a fallback, and I've shipped trilingual (en/ru/uz) and multi-market sites this way, including Trivandi.

How much does Sanity development cost?

It depends on scope — a focused marketing site is a few weeks, a full content platform with custom Studio and integrations is larger. I scope tightly up front and quote a fixed range, so there are no surprises. Send me the brief and I'll give you a number.

Sanity or WordPress — which should I pick?

Choose Sanity when you want a fast, headless frontend, structured content reused across web and app, and a clean editor experience. WordPress still makes sense for a simple blog on a tight budget — but for product and brand sites that need to scale, Sanity wins.

Do you build Sanity sites for clients in Dubai or Uzbekistan?

Yes. I'm based in Tashkent and work with clients across the UAE, including Dubai — I've shipped for regional brands like NIO and Geely. Remote delivery is the norm, so location isn't a constraint.

Can my marketing team edit the site without a developer?

That's the whole point of how I set up Sanity. Editors build pages from reusable sections with live preview and click-to-edit, so day-to-day content changes don't need me — you only call me back for new features.

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